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Bank-Marketing-Dataset - MaRDI portal

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Bank-Marketing-Dataset

From MaRDI portal
Dataset:6036812



OpenML43718MaRDI QIDQ6036812

OpenML dataset with id 43718

Author name not available (Why is that?)

Full work available at URL: https://api.openml.org/data/v1/download/22102543/Bank-Marketing-Dataset.arff

Upload date: 24 March 2022



Dataset Characteristics

Number of features: 17 (numeric: 7, symbolic: 0 and in total binary: 0 )
Number of instances: 11,162
Number of instances with missing values: 0
Number of missing values: 0

Description

Context Find the best strategies to improve for the next marketing campaign. How can the financial institution have a greater effectiveness for future marketing campaigns? In order to answer this, we have to analyze the last marketing campaign the bank performed and identify the patterns that will help us find conclusions in order to develop future strategies. Source [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014






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