Conjoint measurement in multiple objective decision making: A new approach (Q1069438)
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scientific article; zbMATH DE number 3934753
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Conjoint measurement in multiple objective decision making: A new approach |
scientific article; zbMATH DE number 3934753 |
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Conjoint measurement in multiple objective decision making: A new approach (English)
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1986
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A new methodology for estimating the objective function in a multiple objective mathematical programming model is presented. A decision maker is required to provide pairwise preferences, or rank orders, of a set of solutions to the multiple objective problem. Conjoint measurement is then applied to this preference information to estimate parameters of an assumed utility function. Simulation tests support the method as being mathematically tractable, while a laboratory study with human decision makers provides encouraging results for the practicality of the technique.
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multiple attributes decision making
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estimating the objective function
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multiple objective mathematical programming model
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pairwise preferences
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Conjoint measurement
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Simulation tests
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