Two-component random utilities (Q1081511)
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scientific article; zbMATH DE number 3970432
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Two-component random utilities |
scientific article; zbMATH DE number 3970432 |
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Two-component random utilities (English)
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1986
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In psychological and preference studies it is usually assumed that choice behavior can be modelled as a probabilistic phenomenon. We write the utility function as a linear combination of functions (aspects) of the attributes of the objects in the choice set, and study the two-aspect multiattribute case. The idea is that the decision maker concentrates on two aspects of the multiattribute alternatives. We establish some results concerning the choice probabilities generated by these models.
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probabilistic choice
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multi-attribute utility function
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