Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (Q1127231)
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scientific article; zbMATH DE number 1189585
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Theoretical models of sales promotions: Contributions, limitations, and a future research agenda |
scientific article; zbMATH DE number 1189585 |
Statements
Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (English)
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13 August 1998
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coupons
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consumer behavior
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dynamic optimization
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stochastic choice
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review
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sales promotions
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