Optimal positioning of new product-concepts: Some analytical implications and empirical results (Q1207535)
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scientific article; zbMATH DE number 149945
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal positioning of new product-concepts: Some analytical implications and empirical results |
scientific article; zbMATH DE number 149945 |
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Optimal positioning of new product-concepts: Some analytical implications and empirical results (English)
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1 April 1993
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