Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation (Q1296363)

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scientific article; zbMATH DE number 1319518
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Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation
scientific article; zbMATH DE number 1319518

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    Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation (English)
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    27 June 2001
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    neural networks
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    marketing
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    \(K\)-means
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    cluster analysis
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    market segmentation
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