rfm (Q136048)
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Recency, Frequency and Monetary Value Analysis
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | rfm |
Recency, Frequency and Monetary Value Analysis |
Statements
26 February 2024
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Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.
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