New product introduction: goodwill, time and advertising cost (Q1397040)
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scientific article; zbMATH DE number 1950174
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | New product introduction: goodwill, time and advertising cost |
scientific article; zbMATH DE number 1950174 |
Statements
New product introduction: goodwill, time and advertising cost (English)
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16 July 2003
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marketing
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goodwill
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new product introduction
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optimal control
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non-linear programming
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minimum time
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advertising cost
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