Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237)
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scientific article; zbMATH DE number 1970780
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Retail promotions with negative brand image effects: Is cooperation possible? |
scientific article; zbMATH DE number 1970780 |
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Retail promotions with negative brand image effects: Is cooperation possible? (English)
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25 August 2003
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Supply chain management
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Game theory
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Retailer promotion support program
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