A mathematical programming study of advertising allocation problem. (Q1417009)
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scientific article; zbMATH DE number 2019674
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A mathematical programming study of advertising allocation problem. |
scientific article; zbMATH DE number 2019674 |
Statements
A mathematical programming study of advertising allocation problem. (English)
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18 December 2003
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Integer programming
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Allocation problem
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People meter system
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TV-rating
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Advertising
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