Modeling consideration sets and brand choice using artificial neural networks. (Q1420429)
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scientific article; zbMATH DE number 2035760
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modeling consideration sets and brand choice using artificial neural networks. |
scientific article; zbMATH DE number 2035760 |
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Modeling consideration sets and brand choice using artificial neural networks. (English)
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2 February 2004
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Consideration set
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Brand choice
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Artificial neural network
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