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How to project customer retention - MaRDI portal

How to project customer retention (Q145875)

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scientific article
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English
How to project customer retention
scientific article

    Statements

    volume
    21
    0 references
    issue
    1
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    page(s)
    76-90
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    publication date
    February 2007
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    author
    Peter S. Fader
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    Bruce G.S. Hardie
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    Identifiers

    DOI
    10.1002/DIR.20074
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