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“How to Project Customer Retention” Revisited: The Role of Duration Dependence - MaRDI portal

“How to Project Customer Retention” Revisited: The Role of Duration Dependence (Q145879)

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scientific article
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“How to Project Customer Retention” Revisited: The Role of Duration Dependence
scientific article

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    volume
    43
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    page(s)
    1-16
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    publication date
    August 2018
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    author
    Peter S. Fader
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    Bruce G.S. Hardie
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    Yuzhou Liu
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    Joseph Davin
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    Thomas Steenburgh
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