Modeling customer bounded rationality in operations management: a review and research opportunities (Q1652537)
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scientific article; zbMATH DE number 6901548
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modeling customer bounded rationality in operations management: a review and research opportunities |
scientific article; zbMATH DE number 6901548 |
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Modeling customer bounded rationality in operations management: a review and research opportunities (English)
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11 July 2018
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bounded rationality
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behavioral operations
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customer behavior
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operations management
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