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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison - MaRDI portal

Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison (Q1767698)

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scientific article; zbMATH DE number 2142268
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English
Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison
scientific article; zbMATH DE number 2142268

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    Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison (English)
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    8 March 2005
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    Decision analysis
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    Marketing
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    Multiple criteria analysis
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    Utility theory
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    Preference measurement
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