Brand diagnostics: Mapping branding effects using consumer associative networks (Q1806812)
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scientific article; zbMATH DE number 1358378
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand diagnostics: Mapping branding effects using consumer associative networks |
scientific article; zbMATH DE number 1358378 |
Statements
Brand diagnostics: Mapping branding effects using consumer associative networks (English)
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20 December 1999
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consumer brand associations
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network analytic techniques
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