Behavioral and prescriptive explanations of a reverse sunk cost effect (Q1812104)
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scientific article; zbMATH DE number 1930250
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Behavioral and prescriptive explanations of a reverse sunk cost effect |
scientific article; zbMATH DE number 1930250 |
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Behavioral and prescriptive explanations of a reverse sunk cost effect (English)
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18 June 2003
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Sunk cost
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escalation
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prospect theory
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expected utility
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portfolio theory
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