Niche products, generic products, and consumer search (Q1949204)
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scientific article; zbMATH DE number 6160840
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Niche products, generic products, and consumer search |
scientific article; zbMATH DE number 6160840 |
Statements
Niche products, generic products, and consumer search (English)
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6 May 2013
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product differentiation
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consumer search
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product design
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