Segregation and integration: a study of the behaviors of investors with extended value functions (Q1958417)
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scientific article; zbMATH DE number 5793291
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Segregation and integration: a study of the behaviors of investors with extended value functions |
scientific article; zbMATH DE number 5793291 |
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Segregation and integration: a study of the behaviors of investors with extended value functions (English)
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29 September 2010
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Summary: This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
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