Nudge the lunch: a field experiment testing menu-primacy effects on lunch choices (Q2052479)
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scientific article; zbMATH DE number 7434001
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Nudge the lunch: a field experiment testing menu-primacy effects on lunch choices |
scientific article; zbMATH DE number 7434001 |
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Nudge the lunch: a field experiment testing menu-primacy effects on lunch choices (English)
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26 November 2021
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Summary: By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11\%. This translates to a 6\% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.
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behavioral economics
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limited attention
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salience
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nudging
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sustainable food consumption
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field experiment
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menu intervention
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0.8167354
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0.7693311
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0.7497357
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0.7457501
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