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Online joint bid/daily budget optimization of Internet advertising campaigns - MaRDI portal

Online joint bid/daily budget optimization of Internet advertising campaigns (Q2124437)

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scientific article
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English
Online joint bid/daily budget optimization of Internet advertising campaigns
scientific article

    Statements

    title
    Online joint bid/daily budget optimization of Internet advertising campaigns (English)
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    author
    Alessandro Nuara
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    Francesco Trovò
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    Nicola Gatti
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    Marcello Restelli
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    publication date
    11 April 2022
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    zbMATH Keywords
    online advertising
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    combinatorial bandits
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    Gaussian processes
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    Identifiers

    zbMATH DE Number
    7505973
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    OpenAlex ID
    W3010048053
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