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Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message's impacts on TaoBao - MaRDI portal

Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message's impacts on TaoBao (Q2196074)

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Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message's impacts on TaoBao
scientific article

    Statements

    title
    Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message's impacts on TaoBao (English)
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    author
    Ya-Jun Cai
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    Yingjia Wang
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    Juzhi Zhang
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    publication date
    28 August 2020
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    zbMATH Keywords
    e-commerce
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    case study
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    customer service system
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    Ali Wangwang
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    TaoBao
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    Identifiers

    zbMATH DE Number
    7241432
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    OpenAlex ID
    W2884261311
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    Wikidata QID
    Q129484257
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