Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (Q2253447)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management |
scientific article |
Statements
Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (English)
0 references
27 July 2014
0 references
customer relationship management
0 references
data envelopment analysis
0 references
credit cards
0 references
acquisition strategies
0 references
retention strategies
0 references
