Multistage multiproduct advertising budgeting (Q2253492)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multistage multiproduct advertising budgeting |
scientific article |
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Multistage multiproduct advertising budgeting (English)
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27 July 2014
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marketing
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advertising budgeting
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market response models
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convex programming
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multistage optimization
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