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Multistage multiproduct advertising budgeting - MaRDI portal

Multistage multiproduct advertising budgeting (Q2253492)

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Multistage multiproduct advertising budgeting
scientific article

    Statements

    title
    Multistage multiproduct advertising budgeting (English)
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    author
    Huizhen Zhang
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    L. A. Blanco
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    J. Almagro
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    Cesar Beltran-Royo
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    publication date
    27 July 2014
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    zbMATH Keywords
    marketing
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    advertising budgeting
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    market response models
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    convex programming
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    multistage optimization
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    Identifiers

    zbMATH DE Number
    6321929
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    OpenAlex ID
    W2013241475
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