Optimal keyword bidding in search-based advertising with target exposure levels (Q2253553)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal keyword bidding in search-based advertising with target exposure levels |
scientific article |
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Optimal keyword bidding in search-based advertising with target exposure levels (English)
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27 July 2014
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Internet
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search advertising
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pricing
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nonlinear optimization
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knapsack problem
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