Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach (Q2272454)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach |
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Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach (English)
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10 September 2019
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mixed hidden Markov models
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omni-channel retailing
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marketing promotions
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customer classification
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latent transition analysis
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dynamic mixture models
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