Global and local advertising strategies: a dynamic multi-market optimal control model (Q2314468)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Global and local advertising strategies: a dynamic multi-market optimal control model |
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Global and local advertising strategies: a dynamic multi-market optimal control model (English)
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23 July 2019
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advertising strategies
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multi-market oligopoly
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global advertising
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differential games
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