Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase (Q2320948)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase |
scientific article |
Statements
Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase (English)
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28 August 2019
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sequential analysis
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metrics
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clickstream
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digital marketing
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E-commerce
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path to conversion
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