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Optimal control of the customer dynamics based on marketing policy - MaRDI portal

Optimal control of the customer dynamics based on marketing policy (Q2323467)

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scientific article
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English
Optimal control of the customer dynamics based on marketing policy
scientific article

    Statements

    title
    Optimal control of the customer dynamics based on marketing policy (English)
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    author
    Yanyan Li
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    publication date
    2 September 2019
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    zbMATH Keywords
    compartmental model
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    optimal control
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    marketing
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    Identifiers

    Mathematics Subject Classification ID
    91B42
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    34C60
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    49M05
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    zbMATH DE Number
    7100525
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    OpenAlex ID
    W2963073094
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    arXiv ID
    1802.05489
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