Competitive persuasive advertising under consumer loss aversion (Q2334313)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Competitive persuasive advertising under consumer loss aversion |
scientific article |
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Competitive persuasive advertising under consumer loss aversion (English)
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7 November 2019
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expectation-based loss aversion
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salience
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persuasive advertising
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imperfect competition
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