Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations (Q2378369)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations |
scientific article |
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Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations (English)
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8 January 2009
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marketing
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brand image
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brand-to-attribute and attribute-to-brand associations
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multivariate statistics
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perceptual mapping
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correspondence analysis
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bootstrap
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