Deprecated: $wgMWOAuthSharedUserIDs=false is deprecated, set $wgMWOAuthSharedUserIDs=true, $wgMWOAuthSharedUserSource='local' instead [Called from MediaWiki\HookContainer\HookContainer::run in /var/www/html/w/includes/HookContainer/HookContainer.php at line 135] in /var/www/html/w/includes/Debug/MWDebug.php on line 372
Do CRM systems cause one-to-one marketing effectiveness? - MaRDI portal

Do CRM systems cause one-to-one marketing effectiveness? (Q2381783)

From MaRDI portal
scientific article
Language Label Description Also known as
English
Do CRM systems cause one-to-one marketing effectiveness?
scientific article

    Statements

    title
    Do CRM systems cause one-to-one marketing effectiveness? (English)
    0 references
    author
    Yanyan Li
    0 references
    publication date
    18 September 2007
    0 references
    zbMATH Keywords
    causal analysis
    0 references
    potential outcomes
    0 references
    propensity score
    0 references
    matching estimator
    0 references
    customer relationship management systems
    0 references
    electronic commerce
    0 references
    describes a project that uses
    pscore
    0 references
    Stata
    0 references

    Identifiers

    zbMATH DE Number
    5191862
    0 references
    OpenAlex ID
    W3100737691
    0 references
    arXiv ID
    math/0609199
    0 references
     
    Retrieved from "https://portal.mardi4nfdi.de/w/index.php?title=Item:Q2381783&oldid=34991699"
    Powered by MediaWiki