A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth (Q2381792)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth |
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A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth (English)
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18 September 2007
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word-of-mouth metrics
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online communities
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viral marketing
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motion picture reviews
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