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The Gamma/Weibull customer lifetime model - MaRDI portal

The Gamma/Weibull customer lifetime model (Q2417994)

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The Gamma/Weibull customer lifetime model
scientific article

    Statements

    title
    The Gamma/Weibull customer lifetime model (English)
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    author
    Gen Ye
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    Songjian Wang
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    publication date
    31 May 2019
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    zbMATH Keywords
    customer lifetime
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    gamma distribution
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    negative binomial distribution
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    purchase history
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    Weibull distribution
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    Identifiers

    Mathematics Subject Classification ID
    62E15
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    62F10
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    62P05
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    62N05
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    zbMATH DE Number
    7061120
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    OpenAlex ID
    W2808983731
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    Wikidata QID
    Q129651372
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