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Advertising and forecasting investments of a newsvendor - MaRDI portal

Advertising and forecasting investments of a newsvendor (Q2423293)

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scientific article
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English
Advertising and forecasting investments of a newsvendor
scientific article

    Statements

    title
    Advertising and forecasting investments of a newsvendor (English)
    0 references
    author
    M. Güray Güler
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    published in
    4OR
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    publication date
    21 June 2019
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    zbMATH Keywords
    advertising
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    forecasting
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    newsvendor
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    inventory
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    Identifiers

    zbMATH DE Number
    7070343
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    OpenAlex ID
    W2792444869
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