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The effects of advertising, prices and distribution on market share volatility - MaRDI portal

The effects of advertising, prices and distribution on market share volatility (Q2426580)

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scientific article
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The effects of advertising, prices and distribution on market share volatility
scientific article

    Statements

    title
    The effects of advertising, prices and distribution on market share volatility (English)
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    publication date
    22 April 2008
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    zbMATH Keywords
    marketing
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    pricing
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    distribution
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    time series
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    uncertainty modeling
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    Identifiers

    zbMATH DE Number
    5266365
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    OpenAlex ID
    W1967101598
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