A combined approach for segment-specific market basket analysis (Q2426581)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A combined approach for segment-specific market basket analysis |
scientific article |
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A combined approach for segment-specific market basket analysis (English)
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22 April 2008
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marketing
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choice models
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market basket analysis
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cross-category effects
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segmentation
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