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Scheduling advertisements on a web page to maximize revenue - MaRDI portal

Scheduling advertisements on a web page to maximize revenue (Q2497296)

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scientific article
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English
Scheduling advertisements on a web page to maximize revenue
scientific article

    Statements

    title
    Scheduling advertisements on a web page to maximize revenue (English)
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    author
    Subodha Kumar
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    Varghese S. Jacob
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    publication date
    4 August 2006
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    zbMATH Keywords
    web advertising
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    scheduling
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    NP-hard
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    heuristics
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    genetic algorithms
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    bin-packing
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    Identifiers

    Mathematics Subject Classification ID
    90B35
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    90C59
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    90B60
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    zbMATH DE Number
    5043523
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    OpenAlex ID
    W2080050718
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