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Strategic advertising: the fat-cat effect and stability - MaRDI portal

Strategic advertising: the fat-cat effect and stability (Q2507234)

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scientific article
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Strategic advertising: the fat-cat effect and stability
scientific article

    Statements

    title
    Strategic advertising: the fat-cat effect and stability (English)
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    author
    Hamid Beladi
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    Reza Oladi
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    publication date
    10 October 2006
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    zbMATH Keywords
    advertising
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    competition
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    market structure
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    theory of social situations
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    Identifiers

    Mathematics Subject Classification ID
    91A10
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    91B38
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    90B60
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    91A80
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    91B42
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    zbMATH DE Number
    5062277
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    OpenAlex ID
    W2043523674
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