Penalized models to estimate customer survival (Q257494)
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scientific article; zbMATH DE number 6557223
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Penalized models to estimate customer survival |
scientific article; zbMATH DE number 6557223 |
Statements
Penalized models to estimate customer survival (English)
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17 March 2016
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customer lifetime value
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penalised Cox models
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smoothing parameter estimation
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