A tactical model for resource allocation and its application to advertising budgeting (Q2575575)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A tactical model for resource allocation and its application to advertising budgeting |
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A tactical model for resource allocation and its application to advertising budgeting (English)
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5 December 2005
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marketing
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decision analysis
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expert systems
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