Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (Q263097)
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scientific article; zbMATH DE number 6562642
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models |
scientific article; zbMATH DE number 6562642 |
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Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (English)
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4 April 2016
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Bayesian computational statistics
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model based clustering
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log-linear modeling
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market segmentation
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brand strategy research
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Markov chain Monte Carlo methods
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missing data
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