Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data (Q2686047)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data |
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Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data (English)
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24 February 2023
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Bayesian hierarchical model
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high-dimensional regression
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imbalanced data
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joint modeling
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logistic regression
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promotion email
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spike-and-slab priors
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