Testing new direct marketing offerings: The interplay of management judgment and statistical models (Q2783957)
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scientific article; zbMATH DE number 1731010
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Testing new direct marketing offerings: The interplay of management judgment and statistical models |
scientific article; zbMATH DE number 1731010 |
Statements
16 October 2002
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marketing
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models
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managers
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segmentation
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Testing new direct marketing offerings: The interplay of management judgment and statistical models (English)
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