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Advertising and Price to Sustain The Brand Value in a Licensing Contract - MaRDI portal

Advertising and Price to Sustain The Brand Value in a Licensing Contract (Q2922587)

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scientific article
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English
Advertising and Price to Sustain The Brand Value in a Licensing Contract
scientific article

    Statements

    title
    Advertising and Price to Sustain The Brand Value in a Licensing Contract (English)
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    author
    Alessandra Buratto
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    publication date
    13 October 2014
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    zbMATH Keywords
    game theory
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    advertising
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    licensing
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    brand value
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    Identifiers

    Mathematics Subject Classification ID
    91A80
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    90B60
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    91A23
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    91A65
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    zbMATH DE Number
    6354022
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    OpenAlex ID
    W2263030830
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