Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth (Q2942696)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth |
scientific article |
Statements
Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth (English)
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11 September 2015
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facility location
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marketing mix
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distribution of a new product
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new product diffusion
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word of mouth dynamics
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joint decision on location and marketing
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