Likelihood estimation of consumer preferences in choice-based conjoint analysis (Q297313)
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scientific article; zbMATH DE number 6598174
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Likelihood estimation of consumer preferences in choice-based conjoint analysis |
scientific article; zbMATH DE number 6598174 |
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Likelihood estimation of consumer preferences in choice-based conjoint analysis (English)
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24 June 2016
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conjoint analysis
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utility function
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preference estimation
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maximum likelihood
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marketing research
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