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Optimizing advertising and quality strategies in an oligopoly - MaRDI portal

Optimizing advertising and quality strategies in an oligopoly (Q3002332)

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English
Optimizing advertising and quality strategies in an oligopoly
scientific article

    Statements

    title
    Optimizing advertising and quality strategies in an oligopoly (English)
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    author
    Yi-Chun Weng
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    publication date
    20 May 2011
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    zbMATH Keywords
    information
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    consumer preference
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    advertising
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    quality
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    cites work
    Q4166473
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    Q4188991
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    Q3272922
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    Identifiers

    Mathematics Subject Classification ID
    91B24
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    90B60
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    91B42
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    zbMATH DE Number
    5898553
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    OpenAlex ID
    W2323215176
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