Comarketing Alliances: Should You Contract on Actions or Outcomes? (Q3005712)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Comarketing Alliances: Should You Contract on Actions or Outcomes? |
scientific article |
Statements
Comarketing Alliances: Should You Contract on Actions or Outcomes? (English)
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9 June 2011
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comarketing alliances
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marketing externality
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information asymmetry
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input versus output monitoring
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