Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model (Q3042865)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model |
scientific article |
Statements
Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model (English)
0 references
1983
0 references
Blattberg-Jeuland advertising model
0 references
optimal long-run equilibrium level
0 references
discrete maximum principle
0 references
marketing
0 references
